Our Ethos

Natural for your animals. Better for the land they live on.

Natural for your animals. Better for the land they live on.

We believe caring for animals starts with caring for the world they're part of. Every product we make is designed with that in mind — no toxic chemicals, no synthetic fragrances, and packaging that gets reused, not thrown away.

• No toxic chemicals, no synthetic fragrances
• Recycled packaging — reused by us and our stockists, and returned by customers to be washed and used again
• Paper labels, not vinyl — less pretty over time, but better for the planet
• We recycle our wash water
• 100% New Zealand made
• Tested on us first — our Original Topical Goo has even been used on nappy rash on our own babies

We're not perfect, but we're committed to getting better at this every year.